The AMSI – Association of Italian Ski Instructors – was founded on 18th November 1963 by Giampaolo Frigerio, Piero Bosticco, Vittorio Carpineti, Alberto Demetz, Renato Valle and Guerrino Frigerio, with the aim of defending and promoting the ski instructor category that up till then had been controlled by the Italian Winter Sports Federation (which held a total monopoly).

Today the Association of Italian Ski Instructors represents the ten thousand instructors and over three hundred and fifty schools scattered throughout Italy, with its own territorial organisation comprising thirteen regional offices and a national one.